11.22.2005

Failed Ad Campaigns

Boring Sandwich? Try Toblerone!

Unfortunately, for the folks at Tobler, Americans weren't too hip on the Coleslaw sandwich and so the subtlety of this joke was lost on them. The campaign wound up costing the American distributors of the Toblerone bar HUNDREDS of dollars.

Not to mention quite a few curious calls about the intricacies of a Coleslaw sandwich.

1 comment:

Kim said...

Make your own weird weenie sandwich--no Toblerone, though.

http://www.thesneeze.com/mt-archives/freakyfranks/franks.php

The Theater of Semantics

The house lights are down. The audience an invisible mass gathered with a low jumbled murmuring sit restless, somewhere out there in a cloud...