I really hope this is just a mock-up of a logo. Because the resemblence to David Fincher's movie is a little creepy.
If that logo remains, I'm gonna be half tempted to walk around Micro Center on launch day shouting, "C'mon Somerset....what's in the box?!?!?!?!" Don't open that box, David. "Wha-unh's in the booooooxxxxx?!?"
But only half.